Set in Botswana, Alexander McCall Smith’s series of bestselling novels featuring private eye Precious Ramotswe have virtually put that southern African country on the map. Millions of Westerners had probably had never heard of Botswana before reading these not-quite-mysteries in which Ramotswe and her bespectacled assistant and obliging mechanic-husband swap ludicrously polite musings about human nature. Among other evidence of their power, The #1 Ladies’ Detective Agency and its sequels have spawned an industry in “bush tea,” aka rooibos, aka Aspalathus linearus, a South African specialty previously unknown in Western teacups.
But now a controversy is simmering in Botswana as a film is in the works based on the novels, underwritten by the Botswanan government. As quoted in Reuters-India, director Anthony Minghella says: “The movie has two primary characters. One is Mma Ramotswe and the other is Botswana as a whole. It tries to tell a story of what is wonderful, what is magical, about Botswana and about the rest of Africa.”
But “some residents of Botswana,” according to Reuters-India, “say [their] government’s $5 million offer to underwrite the movie demonstrates a case of misplaced priorities for a country which, despite its mineral riches, remains largely poor. ‘What is government trying to do? Where have you seen that being done anywhere else in the world?’ fumed one participant in a radio call-in programme…. Minister of Tourism Kitso Mokaila, whose ministry was responsible for the $5 million film fund, insisted the movie presented ‘a rare opportunity’ for Botswana to market itself as a premier African travel destination.” Botswana has been striving to diversify its economy from an over-reliance on diamonds.
Although McCall Smith’s books have sold more than 15 million copies in English alone, “Botswana’s book buyers have been slow to warm to the woman who may become their country’s emblem,” the article continues. “Martina Seetso, manager of Exclusive Books in Gaborone, said McCall Smith was not a best seller there, although interest has been growing with the start of movie production: ‘They are just popular enough, if you get what I mean. But in the past three weeks the sales seem to have improved a bit because people are curious to know what the hype is all about,’ Seetso said.”