Today is grand-opening day for Thrive-Cleanse, a new shop in San Francisco’s Embarcadero Center. The basic idea behind a Thrive Cleanse is drinking six bottles of T-C preparations instead of three solid meals, ideally for three to five consecutive days. Formerly, T-C was a pop-up. But as of today, customers can buy bottles of nut milk or “pressed juices” over the counter or have them delivered — yes, door to door, right to their homes, like pizzas that require no chewing at all.
Inspired by cleanses they undertook together, co-founders Stephanie Hubbard and Megan Propp assert that giving the digestive track an occasional rest — feeding it, but not making it process solid foods for a few days — can yield amazing results in terms of energy, weight loss and more. The two friends, who are health coaches, studied over 100 dietary theories before creating their own line of liquids and launching T-C. An amazing three pounds of organic produce go into each bottle — and that’s local produce, gathered at farms within 200 miles of San Francisco.
A wide range of bottled options include Tropical Greens, comprising kale, romaine lettuce, spinach, cucumber, celery, pear, pineapple, lemon, cilantro and ginger; and Fennominal Greens, comprising fennel, apple, cucumber and mint. Almond Joy includes raw almonds, dates, vanilla, sea salt and filtered water. Cozy Cashew includes raw cashew nuts, vanilla, cinnamon, agave and filtered water. Beetastic comprises beet, apple, cucumber, lemon and ginger.
The proprietors can recommend specific cleanse programs or customers can pick and mix.
“A lot of people who are very into cleansing want nothing to do with fruit juices,” says Hubbard, who is depicted above. “So we can offer those people drinks containing no fruit juices. And a lot of people will say, ‘I don’t like beets.’ So we can substitute something else instead of Beetastic.”
Dibs sampled the Cozy Cashew and loved its earthy natural richness. Will Dibs actually go for a full-on cleanse? Who knows, as yet — but nut milks might help.
“If you’re a beginner at this, having something yummy makes it all so much easier,” Hubbard said.