Dibs

In a bold marketing move, the Prime Shine Express Car Wash in California’s agricultural San Joaquin Valley area has released its first comic book, Adventures of Prime Shine Man: Attack of the Pesky Critters. In the book, brightly colored birds and insects (“Miss Kito,” “Superfly,” “Chuck Berries,” etc.) assault a jeeplike vehicle whose young-couple inhabitants wail, “Who will save us?” Hunky and sporting a shock of golden hair, the titular hero, according to carwash.com — a news site for car-care professionals — “closely resembles Evan Porges, general manager of Prime Shine and son of Prime Shine founder Norm Porges, although the identity of the superhero will remain a secret.”