Amazon.com was forced to admit having made a huge mistake last weekend and has vowed to alter its UK site as a result. The trouble erupted when links to books for gun enthusiasts and marksmen appeared on the page for Sandra Uttley’s book Dunblane Unburied, about a tragic 1996 school massacre in Scotland that left sixteen children and a teacher dead. The page for Uttley’s book displayed a “Perfect Partners” option — comparable to the “Better Together” option on Amazon’s US pages, which alert shoppers to similar books preselected to pique their interest. The alleged “perfect partners” included Gun Digest: The World’s Greatest Gun Book and Successful Rifle Shooting. Ouch.
BOOK PRATTLE
Ready, Aim … Oh, Shoot
Posted by Anneli Rufus at 8:32 am, Monday, June 5, 2006